I will get back to you! Handing Sales Objections by Newsletter Nurturing

As a salesperson, there's one phrase that can instantly deflate my optimism: “Good, we will get back to you.”

After investing valuable time and effort into groundwork—like providing tailored solutions, preparing product demonstrations, and engaging with prospective clients—this statement can feel like a door slamming shut. We often wait, filled with uncertainty, for a follow-up, wondering if our efforts will pay off.

When faced with this situation, I learned to ask targeted questions such as, “By when can we circle back?” or pointing out deadlines: “This offer is valid for the next 30 days.” However, seasoned salespeople know such tactics often meet with client responses like, “Yes, maybe. I’ll reach out when I’m ready!” These replies can leave us feeling helpless and hinder our chances of closing the deal.

So, what can we do now?

Embrace the Phase of Nurturing

In sales, this phase is often termed “nurturing.” Effective nurturing involves maintaining communication that keeps our brand in the minds of prospects without overwhelming them. It's a delicate balance.

While messages like “Buy now!” or “Your offer expires soon!” can create urgency, they may also backfire. Clients generally shy away from high-pressure tactics, feeling more resentful than receptive.

This is where newsletters prove invaluable.

The Power of Newsletters

Newsletters play a key role in the nurturing process for several reasons: they are neutral, filled with valuable content, and serve as a reliable source of information for clients. When crafted effectively, newsletters remind potential clients of our offerings without being intrusive.

Using this strategy, when I hear the dreaded phrase, I simply acknowledge the client’s response and add them to my newsletter list. This way, I maintain communication and keep them informed without making them feel cornered.

Leveraging AI for Effortless Engagement

The development of AI-driven tools like AidaJet has transformed my approach to lead nurturing. AidaJet streamlines newsletter creation and management, making the whole process more efficient.

The platform handles all newsletter tasks by creating, scheduling, and sending newsletters while also analyzing engagement metrics. As the newsletter sponsor, I get alerts from the Ai that the newsletter for this week or month, is ready for review. That was to me dream come true. This allows me to pour my efforts into selling without worrying about newsletter logistics.

Picture sending an eye-catching newsletter that effortlessly captures attention and encourages engagement.

Every Client is Unique & So is our Newsletters!

I created 5 different newsletter series, and differentiated them by frequency, and hero message. For example, a client who doesn't want nagged or reminded, gets a quarterly or monthly newsletter. It is better to give space and time to him to decide. Similarly when I find some clients price-sensitive, I add them to the promotion newsletters. The AidaJet platform allows multiple newsletter series that makes it handy.

While harness the potential of newsletters, the content must resonate to client needs.. Here are some effective strategies I implement when creating newsletters, to map them to different client groups.

Client Type / Need	Newsletter Frequency	Hero Section of Newsletter	Why This Works
Irritable or low-engagement clients	Monthly or Quarterly	Company Updates or Light Content	Less frequent contact keeps the relationship warm without overwhelming them.
Proactive, info-hungry clients	Weekly	News/PR or Industry Insights	Frequent updates keep them engaged and show you’re ahead of the curve.
Price-sensitive clients	Monthly or Biweekly	Promotions	Leading with deals and offers addresses their cost-conscious mindset.
Clients needing to justify budget to their bosses	Monthly	Client Success Stories	Success stories provide validation and real-world ROI examples for stakeholders.
Event-focused clients or networkers	Monthly or as needed	Events or Webinars	Keeps them looped in on opportunities to connect, attend, or participate.
New or potential clients	Biweekly or Monthly	Company Overview or News	Builds familiarity and trust with curated updates and achievements.
Social, relationship-driven clients	Monthly or Biweekly	Community Highlights / Events	Promotes a sense of belonging and community through social events and updates.
Clients evaluating the competition closely	Monthly	Comparison Infographics / Benchmarks	Helps them evaluate vendors and reinforces your value with visual proof points.
High-level execs with no time for fluff	Quarterly	Insight Snapshots / Key Metrics	Executive summaries deliver quick, high-value updates that respect their time.
Clients concerned about long-term planning	Monthly	Roadmaps / Product Pipeline	Shows strategic alignment and gives them a future-focused perspective.
Clients interested in co-marketing or exposure	Monthly	Partner Spotlights / Collabs	Highlights shared success and builds mutual credibility through visibility.

Analyzing Newsletter Engagements

One major advantage of using an AI-driven platform like AidaJet is the ability to analyze engagement metrics. By tracking reader behavior with heatmaps, I can identify the highly engaged clients. They don't mind a call from me, isn't?

For example, if I notice that newsletters featuring industry trends receive a 37% higher engagement rate than others, I prioritize this type of content in future editions. This adaptability allows me to keep providing value, effectively nurturing my leads.

Final Thoughts

In the face of sales objections and those often-dreaded phrases from clients, I’ve found success through strategic lead nurturing.

AI-driven newsletters have simplified my process and bolstered my ability to engage potential clients. They serve as a reminder of our brand while offering real value that clients appreciate.

For small business owners, startup founders, and marketing professionals, we can transform challenging moments into opportunities. By using tools like AidaJet, we can create and maintain meaningful communication with prospects. Rather than pressuring for immediate sales, we can focus on building trust and lasting relationships that yield consistent success over time.

When we change our perspective on uncertainty, seeing it as an opportunity for nurturing, we can turn potential setbacks into strategic advantages. How can you apply these techniques in your business? The chance to nurture could very well lead to the next significant opportunity you’ve been waiting for.

Next time a client says "I will get back to you", you give them a smile.