Newsletter Best Practices

Zero-party data? it's not a secret handshake or a spy novel plot. It's simply what your customers willingly and proactively share with you. Think of it as a mutual relationship built on trust, not surveillance. It's the difference between guessing your friend's favorite pizza topping and them telling you directly, "I'm a pineapple-on-pizza person, and I will die on this hill."

Embarking on the solo creator's newsletter journey is a rewarding but demanding one. Delicate dance between content, audience, and technical execution. For people like me doing every aspect on their own, multiple AI assistants aren't just a luxury—it is essential. These multiple AI tools when combined into one platform, help streamline operations so I can focus more on delivering my unique voice and valuable insights.

The global creator economy is valued at approximately $250 billion as of 2024. with some estimates by Goldman Sachs and others suggesting it could reach $480 billion to $500 billion by 2027 – and cross $1 Trillion by 2030. There are an estimated over 200 million content creators worldwide, a number that has grown significantly since 2020 – of which 4% are professional creators, earning over $100,000 a year. 

The "One Thing" newsletter philosophy offers a powerful framework for achieving this by focusing each edition on a single "Hero" topic.

You have created a great piece of content and it rotting in a sharepoint link or getting lost in your large list of blogs doesn't help. Thus a passive content remains a drain on your content investments. Turning the passive content to become active and interactive is the trick. Learn how newsletters play a vital role in turning your content to an active and interactive mode.

Think about your favorite TV show Cliffhanger or the excitement surrounding a new movie release – that's the feeling we're aiming for, with our newsletters. When subscribers look forward to your newsletter emails, they become eager participants in your narrative.

As someone who's passionate about building connections through my newsletter, I've discovered several straightforward yet effective...

Running a newsletter is a powerful way to connect with an audience, share insights, and build a community around a cause, product, or...

Though I say it takes five steps and a few minutes to create a newsletter, it happens so quickly that you won't even see it, till you realize the magic has happened. A reason I call the AI, as Aladdin Lamp.

A typical customer might need time—time to explore options, gather information, and feel confident about their choices. Research shows that 99% of brands overlook this vital understanding. Instead of nurturing their prospects, they bombard them with aggressive calls to action like “buy now” or “check this offer.” This approach often pushes potential customers away.

The million dollar query is how frequent is a good frequency? Sending it too often may be liked by some subscribers, and shy some away! In this article, we explore the top twelve newsletter ideas categorized by frequency, ensuring you have a comprehensive approach to your outreach efforts.

Have you ever felt the frustration of launching an email campaign only to see many of your messages bounce back? As a startup founder, I...

Newsletters is all about subscriber engagement, that is measured by which section they spent maximum time, and which buttons they...

Effective email communication is crucial for businesses, especially when it comes to newsletters seeking to engage and inform. However,...

As the newly appointed Chief Marketing Officer (CMO) of a respected firm, I was excited about growing our customer base and building...

Having a strong subscriber list is essential for any successful newsletter. For startup founders, small business owners, and coaches,...