Newsletter Best Practices

This post explores reasons where email marketing tools and marketing automations fail to address the evergreen drips. It then lists five key features that a multi-agent AI platform like AidaJet brings to make evergreen drips successful.

Leave the old method and embrace the AI ways to newsletters. Bring in a balance of fresh designs for every newsletter that goes out, without losing a word in your brand guidelines. Let the AidaJet Design AI be your brand custodian. Instruct the AI to apply the brand colors and simply focus on getting stunning eye-catchy designs and insightful content.

A survey of over 3,000 marketers, 53% say it takes more than two weeks (from idea to delivery) AidaJet AI reduces 72% of the time as quoted by its users. The algo is trained on 37 business domains, and 48 professional personas - nuances for newsletter needs. You can become a newsletter rockstar, by making AI to do the heavy lifting. AidaJet Scheduler AI reminds you 5 to 10 days before the upcoming newsletter. The Creator AI will pick your prompts and create the newsletter o

Having content is like having ingredients in the kitchen. But a newsletter is the plated dish—arranged, seasoned, and served beautifully. While having a repository of existing material is a fantastic starting point, it's a critical mistake to assume that content in its raw form is "newsletter ready."

Behind every abandoned newsletter sits a common struggle: too much time spent creating, too much money invested in upkeep, and too little ability to show up consistently. Is your newsletter is put on snooze effect? The Reason: the Cost–Time–Consistency Triangle—a framework that explains why many creators, startups, and businesses launch newsletters with excitement but eventually watch them fizzle out. Eager to find how AI flips this? Read on.

Think of micro-segmentation as the difference between a mass-produced suit and a bespoke one, tailored to every unique curve and contour. It's about recognizing the nuanced behaviors and states of your subscribers, and speaking to them in a way that resonates deeply with your newsletter. Navigating the world of micro-segments can be challenging, but tools like AidaJet AI drastically simplify the process with heatmaps AI and top engaged subscriber analytics.

Here, readers face their biggest decision: stay or leave. This moment serves as a chasm to crossover, where they subconsciously assess whether the content is worth their time. At the top, curiosity and promise drive the initial engagement. But after the first swipe down, their brain asks: Is this worth my time? 

Most newsletter advice revolves around when to send—Tuesdays at 10 AM, avoiding weekends, syncing with time zones. But rarely do we talk about the opposite: the times when not sending a newsletter is the smarter choice. Silence, used intentionally, can strengthen your relationship with subscribers more than an extra email newsletter ever will.

They open newsletters, but don't interact, they are shy - let them be as they are! Lurkers in your newsletter are like bamboo shoots. For a long time, you see little movement—they sit quietly, giving no visible signs of growth. But beneath the surface, roots are forming. When the time is right, they engage suddenly and powerfully, growing faster than you’d expect. Challenge for creators is twofold: understanding lurkers without pushing them away, and deciding when silence me

The journey to "Unsubscribe" button is paved not with malice, but with a mix of frustration, indifference, and a changing landscape of information consumption. It's a journey every newsletter editor must understand, not to simply reduce unsubscribes, but to learn, engage and re-engage.

The psychology of newsletter engagement  delves deeper, exploring what makes a reader open email with curiosity, genuinely read, click, and eagerly await the next one.

Zero-party data? it's not a secret handshake or a spy novel plot. It's simply what your customers willingly and proactively share with you. Think of it as a mutual relationship built on trust, not surveillance. It's the difference between guessing your friend's favorite pizza topping and them telling you directly, "I'm a pineapple-on-pizza person, and I will die on this hill."

Embarking on the solo creator's newsletter journey is a rewarding but demanding one. Delicate dance between content, audience, and technical execution. For people like me doing every aspect on their own, multiple AI assistants aren't just a luxury—it is essential. These multiple AI tools when combined into one platform, help streamline operations so I can focus more on delivering my unique voice and valuable insights.

The global creator economy is valued at approximately $250 billion as of 2024. with some estimates by Goldman Sachs and others suggesting it could reach $480 billion to $500 billion by 2027 – and cross $1 Trillion by 2030. There are an estimated over 200 million content creators worldwide, a number that has grown significantly since 2020 – of which 4% are professional creators, earning over $100,000 a year. 

The "One Thing" newsletter philosophy offers a powerful framework for achieving this by focusing each edition on a single "Hero" topic.

You have created a great piece of content and it rotting in a sharepoint link or getting lost in your large list of blogs doesn't help. Thus a passive content remains a drain on your content investments. Turning the passive content to become active and interactive is the trick. Learn how newsletters play a vital role in turning your content to an active and interactive mode.

Think about your favorite TV show Cliffhanger or the excitement surrounding a new movie release – that's the feeling we're aiming for, with our newsletters. When subscribers look forward to your newsletter emails, they become eager participants in your narrative.

As someone who's passionate about building connections through my newsletter, I've discovered several straightforward yet effective...

Running a newsletter is a powerful way to connect with an audience, share insights, and build a community around a cause, product, or...

Though I say it takes five steps and a few minutes to create a newsletter, it happens so quickly that you won't even see it, till you realize the magic has happened. A reason I call the AI, as Aladdin Lamp.