Are you suffering from Diarrhea or Constipation of Newsletter Content?

I think we all know the feeling. That slight pang of anxiety, maybe even a touch of dread, when you look at your calendar and realize that newsletter deadline is looming. Whether you’re a solopreneur trying to keep your audience engaged, a marketing manager juggling a million other tasks, or a dedicated blogger building your list, the newsletter is a vital, non-negotiable part of modern communication. But here’s the thing: how often do you really stop and assess the health of that communication? Are you suffering from content diarrhea or constipation? I’ve been on both sides of this.

Problem 1: Content Constipation

Early in my career, I was definitely a victim of content constipation. My subscriber base was building slowly, and the idea of sending a newsletter felt like a monumental effort. I'd sit at my desk, staring at a blank screen, convinced that unless I had a Pulitzer-worthy, 3,000-word masterpiece, it wasn't worth sending.

The result? Weeks, sometimes months, would go by. My subscribers, who had asked to hear from me, were left wondering, "Did they disappear?"

This inconsistency is the silent killer of list engagement. When you finally do hit 'Send,' your open rates are dismal because you’ve fallen off their radar. You're trying to pass a boulder instead of a steady flow of valuable insight.

The home remedy for constipation? Stop aiming for perfection. I had to realize that my audience valued consistency and relevance over sheer volume or exhaustive detail. But this discipline to maintain consistency, is easy said than done.

Multi-Agent AI Solution for Good Content

Content is where most AI tools come handy. However, the Single-Agent AI tools give only content. A multi-agent AI, AidaJet, not just creates content, but transforms the content into a newsletter ready to send. Let’s take a sneak peek.

To give it a start, the Section AI suggests the right topics, as per my profession or industry. It is trained on 37 Professional Personas and 48 Industry practices – to come up with right suggestions.

On topic selection, the AidaJet Creator AI picks my internal PDF documents — my draft folder, my notes, or accesses my owned media URLs like my recent blog posts, or the earned media URLs like the Press / News coverage links.

On the sidelines, the Scheduler AI keeps an eye on my calendar. If it notices the scheduled send date is approaching and the draft is still empty, it doesn’t wait for me to struggle. It triggers the Creator AI to scans through my blog site, or the PDF folders I gave it to, and suggests content based on past high-performing topics and generates a newsletter draft and allows me to review.

The multi-agent AI’s goal is to ensure consistency. AidaJet thus transforms the overwhelming task of "writing a newsletter" into the simple task of "editing and approving a draft." It effectively prevents the backlog of unwritten ideas that leads to content drought.

The Result: Relief with AI Content

I shifted my focus. Started curating three to four quick, high-value links I’d found that week, and supplied the URL to the Creator AI - which wrote a short paragraph about why they mattered. I told it to keep a watch on my latest blogs, and pointed it to my document library. Voila! The process went from a 2-day struggle to a 45-minute pleasant routine. The content was lighter, optimally frequent, and guess what? My open rates soared. People prefer a predictable, manageable meal to an overwhelming, infrequent feast.

Problem 2: How to deal with Content Diarrhea then?

There’s the other extreme: content diarrhea. Maybe you’ve experienced this too. You’re so excited about a new product, a minor company update, or just the sheer desire to stay top-of-mind that you start emailing your subscribers daily or send that never ending looonggg newsletters. Everything becomes an urgent announcement. Every fleeting thought is a 'must-read' subject line. This is content that is rushed, lacks substance, and, frankly, is irritating. It’s the digital equivalent of spam.

While the sender feels productive ("Look how much I’m communicating!"), the subscriber feels assaulted.

What happens next is inevitable: the unsubscribe button, or, just as damaging, they start filtering your emails directly to the dreaded Promotions tab or, worse, Spam. You’re drowning them in low-quality noise.

The valuable message you do have gets flushed away with all the trivial ones. I learned this the hard way after launching a new service. I was so manic about promoting it that I sent three newsletters in three days. The service did well, but I lost 50 subscribers—a clear signal that I was prioritizing my urgency over their inbox experience.

The fix for content diarrhea is all about filtering and intention. However it wasn't easy either as a creator I didn't had the heart to delete a piece of my own content!

AidaJet Solution for Content Diarrhea

The multi-agent AI becomes an essential gatekeeper. Section AI suggests you 4 to 5 sections max for a newsletter – a best practice imbibed and trained to the AI.

The Creator AI governs the word count and the keyword density to ensure the content is fit for a newsletter level. Neither long texts, nor very less – a well-balanced approach.

The Subject line AI, does a value score analysis on the subject text. It detects the emotional language (e.g., URGENT, MUST-READ) exceeds a threshold; it throws up a flag. It cross-references the content present in the newsletter and the subject line fit.

The Scheduler AI keeps a constant vigil of the newsletter recurrence. If it is weekly, then sticks to the rhythm strictly. In a particular period, if you want to adjust the date and time, it gives the flexibility, without affecting the overall rhythm.

In short, the multi-agent AI guides me to consolidate my rushed thoughts into one powerful message, ensuring every newsletter earns its place in the subscriber's inbox.

The Result: Relief from CD

I started implementing a simple rule: The 80/20 Rule of Value. Once the multi-agent AI sends the draft, I ask myself: Is 80% of this newsletter focused on providing value to the reader (a useful tip, a free resource, an insightful observation), and only 20% on what I want (selling, promoting, self-congratulation)? If the ratio is off, I delete it and tell the AI to start over. I also established a strict, maximum sending frequency: once per week, and never more - thanks to the Scheduler AI. This constraint forces me to synthesize my best material and ensures every newsletter is worth opening.

Final Word

So, take a hard look at your own newsletter strategy. Be brutally honest. Is your audience receiving an unpredictable, massive lump of content that’s difficult to digest? Or are they getting a constant, watered down content of low-value, long newsletters or repetitive messages that clog up their inbox?

The goal is neither extreme. The healthy state—the regular, predictable movement of great content—lies in the middle. It means delivering high-value, relevant information on a consistent schedule that your audience can rely on and appreciate.

Platforms like AidaJet help with specialized agents that monitor, suggest, execute, and wait for your approvals. By providing both the structure to create when you’re stuck and the discipline to hold back when you’re overzealous – the agents act like your loyal team members committed for your success. It means less stress for me, better engagement for my content, and a happy, healthy relationship with my subscribers.